When we started SheepSheep.co.uk earlier this year we needed a logo pretty quickly so a quick search on Microsoft Clip Art and some Photoshop re-colouring led to the following:

However it was always our intention to create one that better represented our brand.
And so our expert designer (thanks Paula!) set to work at creating completely original logo that wasn't built from images that other people can use and most importantly consisted of sheep wearing sheepskin slippers - which is actually a little bit sick in a way but we'll gloss over that.
A number of design options were created some of which we may actually use in the future, and one stood out amongst them all as best serving our purpose. You can see a selection of our design options below including the final one we used (top right).

We're not quite there yet though - as these were all created using traditional pencil and paper so needed digitising. While it was important we kept the essence of the hand drawn image, it also needed to stand out. The sheep also had scarves on this original drawing which complicated the logo a little so were left out. This was built up gradually in Photoshop; you can see the process below.

This all leads to our final SheepSheep.co.uk logo - as unique as the products we sell! And made in the UK. :)

Comments
This is a really intelligent way to answer the qeustion.
Dorothy, many thanks for your comment. I’m glad you received your mittens in good time and you’re happy with them.
Sorry for the delay in replying to you I didn’t spot your comment at first!
Kind regards,
Edward
Just received a pair of ladies mittens which I only ordered a few days ago. They are absolutely brilliant. The service I have received from your company has been really good. Good luck in the future.
Hi Ann and Terry, thank you for your lovely comment! Great to hear from you and glad to hear the clothes you bought are still going strong. We look forward to seeing you in Clapham again some time, you’ll be very welcome. – Kind regards, Edward Sexton (Richard & Justina’s son and SheepSheep.co.uk founder)
Love your new site! Visited Clapham in summer of 2004 and enjoyed the warm hospitality of Richard and Justina. Have always meant to write them — hope both are well. Terry & I still have the lovely coats, gloves and scarves purchased at Glenncroft. The boys have both long outgrown the caps they got there. We hope to visit again soon — its been too long. Kind regards! Ann Adams & Terry Ammons, Petersburg, VA USA